The New Ethics is a 1907 book by the American zoologist and philosopher J. Howard Moore, in which he advocates for a form of ethics, that he calls the New Ethics, which applies the principle of the Golden Rule—treat others as you would want to be treated yourself—to all sentient beings. It builds upon the arguments made in his 1899 book, Better-World Philosophy, and 1906 book, The Universal Kinship. Source: Wikipedia (en)