Joseph Pulitzer ( PUUL-it-sər; born Pulitzer József, Hungarian: [ˈpulit͡sɛr ˈjoːʒɛf]; April 10, 1847 – October 29, 1911) was a Hungarian-American politician and newspaper publisher of the St. Louis Post-Dispatch and the New York World. He became a leading national figure in the Democratic Party and served one term representing New York's 9th congressional district. In the 1890s, the fierce competition between his World and William Randolph Hearst's New York Journal caused both to develop the techniques of yellow journalism, which won over readers with sensationalism, sex, crime, and graphic horrors. The wide appeal reached a million copies a day and opened the way to mass-circulation newspapers that depended on advertising revenue, rather than cover price or political party subsidies. Such newspapers appealed to readers with multiple forms of news, gossip, entertainment, and advertising. Pulitzer's name is best known for the Pulitzer Prizes established in 1917 as a result of the specified endowment in his will to Columbia University. The prizes are given annually to recognize and reward excellence in American journalism, photography, literature, history, poetry, music, and drama. Pulitzer also funded the Columbia School of Journalism with his philanthropic bequest; it opened in 1912. Source: Wikipedia (en)