Author

David Ogilvy cover

photo credits: English Wikipedia

David Ogilvy

British advertising executive

1911   -   1999

country of citizenship: United Kingdom
educated at: Fettes College
occupation: writer, economist

David Mackenzie Ogilvy (; 23 June 1911 – 21 July 1999) was an advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
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