Digital Doesn't Matter
(And Other Advertising Heresies)
first publication date: 2014-07-07
original title: Digital Doesn't Matter
original language: English
main subject: advertising, digital content
Digital Doesn't Matter (And Other Advertising Heresies) is a book by Josh Sklar about the past, present, and future of the advertising industry with a focus on the effect digital is having on it. The book was released in paperback form by Heresy Press on July 7, 2014. According to the author, its title is meant to be ironic. Source: Wikipedia (en)
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Work - wd:Q20925540