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The intangible magic of celebrity marketing

Published in: PLOS MEDICINE

Date of publication: November 2004

Language: English

Bibliographic databases:

Cites articles 3

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June 1, 2000

Coverage by the news media of the benefits and risks of medications.

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September 1, 2002

Alosetron: a case study in regulatory capture, or a victory for patients' rights?
July 1, 2003

Registering clinical trials.

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