In the Shadow of the Silent Majorities, Or, the End of the Social (French: À l’ombre des majorités silencieuses ou la fin du social) is a 1978 philosophical treatise by Jean Baudrillard, in which he analyzes the masses and their relation to meaning. Baudrillard praises the masses for their resistance to the mass media and 'the social', for their "direct defiance of the political" and for "victoriously resist[ing] the media by diverting or absorbing all the messages which it produces without responding to them". Source: Wikipedia (en)