Tsutaya Jūzaburō

Japanese publisher

1750   -   1797

country of citizenship: Japan
occupation: businessperson, publisher

Tsutaya Jūzaburō (Japanese: 蔦屋 重三郎; 13 February 1750 – 31 May 1797) was the founder and head of the Tsutaya publishing house in Edo, Japan, and produced illustrated books and ukiyo-e woodblock prints of many of the period's most famous artists. Tsutaya's is the best-remembered name of all ukiyo-e publishers. He is also known as Tsuta-Jū and Jūzaburō I. Tsutaya set up his shop in 1774 and began by publishing guides to the Yoshiwara pleasure quarters. By 1776 he was publishing print series, and went on to publish some of the best-known artists of the late 1700s. He is best remembered for his association with Utamaro and as the sole publisher of Sharaku. "Tsutaya" is not a true surname, but a yagō "shop name" that translates as "Ivy Shop". The publisher used a seal of ivy leaves under a stylized Mount Fuji as a publisher's mark.
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