Blink

The Power of Thinking Without Thinking,Kemampuan berpikir tanpa berpikir
first publication date:  2005-01-11
genre:  nonfiction
original title:  Blink
original language:  English
main subject:  psychology
followed by:  Outliers

Blink: The Power of Thinking Without Thinking (2005) is Malcolm Gladwell's second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. It considers both the strengths of the adaptive unconscious, for example in expert judgment, and its pitfalls, such as prejudice and stereotypes. Source: Wikipedia (en)

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