SIMS Co., Ltd. (シムス株式会社, Shimusu Kabushiki-gaisha), which stands for "Soft Development Innovation Multi Success", is a Japanese video game publisher and developer originally established on June 12, 1991 as a joint venture of Sanritsu Denki Co., Ltd. and Sega Enterprises, Ltd. About 50 employees transferred over from Sanritsu. SIMS became independent of the Sega group on June 25, 2004, when Representative Director Noboru Machida took over all stock from the veteran game maker Source: Wikipedia (en)