Business dynamics cover

Business dynamics


Business Dynamics is a book by John Sterman that applies system dynamics to business. Sterman, John D. (2000). Business Dynamics: Systems thinking and modeling for a complex world. McGraw Hill. ISBN 0-07-231135-5.The book introduces systems dynamics modeling for the analysis of policy and strategy, with an emphasis on business and public policy applications. System dynamics is both a conceptual tool and a powerful modeling method. This allows the building of computer simulations of complex systems. These simulations can then be used to test the effectiveness of different policies on business outcomes.
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original title: Business dynamics
date of publication: 2000

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