Confessions of an Advertising Man
data pierwszej publikacji: 1963-08
główny temat: reklama
In Confessions of an Advertising Man, David Ogilvy shares his lessons from advertising consumer brands worldwide in the fifties and sixties in an eleven-chapter playbook of more than two hundred rules that cover corporate and subject matter aspects, the latter focused on the copywriting and illustrations of advertising campaigns for printed media. Two editions were released, in 1963 and 1988. Source: Wikipedia (en)
Wydania
No editions found
Dzieło - wd:Q5160044