Work

Confessions of an Advertising Man

wd:Q5160044

Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections: How to Manage an Advertising Agency How to Get Clients How to Keep Clients How to be a Good Client How to Build Great Campaigns How to Write Potent Copy How to Illustrate Advertisements and Posters How to Make Good Television Commercials How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines How to Rise to the Top of the Tree Should Advertising Be Abolished?In August 1963, 5000 copies of the book were printed. By 2008, more than 1,000,000 copies had been printed.
Read more or edit on Wikipedia

date of publication: 1963
main subject: advertising

Public
nothing here

editions

  • no edition found
add
add an edition without an ISBN

Welcome to Inventaire

the library of your friends and communities
learn more
Feedback
you are offline