Serge Moscovici (June 14, 1925 – November 15, 2014), born Srul Herş Moscovici, was a Romanian-born French social psychologist, director of the Laboratoire Européen de Psychologie Sociale ("European Laboratory of Social Psychology"), which he co-founded in 1974 at the Maison des sciences de l'homme in Paris. He was a member of the European Academy of Sciences and Arts and Officer of the Légion d'honneur, as well as a member of the Russian Academy of Sciences and honorary member of the Hungarian Academy of Sciences. Moscovici's son, Pierre Moscovici, was European Commissioner for Economic and Financial Affairs, Taxation and Customs. Source: Wikipedia (en)