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Eat This, Not That

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Eat This, Not That! (ETNT), is a media franchise owned and operated by co-author David Zinczenko. The original book series was developed from a column from Men's Health magazine written by David Zinczenko and Matt Goulding. It now also includes a website, quarterly magazine, videos, e-books and downloadable PDFs. The franchise makes recommendations about food choices with the aim of improving health. Criteria for unhealthy dishes center on high levels of calories, fat, saturated fat, trans fat, sodium and/or sugar content. The healthier alternatives often include higher levels of fiber and/or protein. The franchise brands itself as the "no-diet weight loss solution." As of October 2012, the ETNT franchise has sold more than 8 million copies. An iPhone application Eat This, Not That! The Game became the number one application in the Healthcare & Fitness category and number ten across the entire collection of free applications available in the iTunes Store in 2010. A quarterly magazine, Eat This, Not That!, was launched in 2015, and is distributed by Meredith in 80,000 sites nationwide.
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original title: Eat This, Not That
language: English
date of publication: 2007
main subject: nutrition

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