Edward Griffith Begle (November 27, 1914 – March 2, 1978) was a mathematician best known for his role as the director of the School Mathematics Study Group (SMSG), the primary group credited for developing what came to be known as The New Math. Begle was a topologist and a researcher in mathematics education who served as a member of the faculty of Stanford University, Princeton University, The University of Michigan, and Yale University. Begle was also elected as the secretary of the American Mathematical Society in 1951, and he held the position for 6 years. Source: Wikipedia (en)