Harvey Kurtzman's Jungle Book is a graphic novel by American cartoonist Harvey Kurtzman, published in 1959. Kurtzman aimed it at an adult audience, in contrast to his earlier work for adolescents in periodicals such as Mad. The social satire in the book's four stories targets Peter Gunn-style private-detective shows, Westerns such as Gunsmoke, capitalist avarice in the publishing industry, Freudian pop psychology, and lynch-hungry yokels in the South. Kurtzman's character Goodman Beaver makes his first appearance in one of the stories. Kurtzman created the satirical Mad in 1952, but left its publisher EC Comics in 1956 after a dispute over financial control. After two failed attempts with similar publications, Kurtzman proposed Jungle Book as an all-original cartoon book to Ballantine Books to replace its successful series of Mad collections, which had moved to another publisher. Ballantine accepted Kurtzman's proposal, albeit with reservations about its commercial viability. It was the first mass-market paperback of original comics published in the United States. Though it was not a financial success, Jungle Book attracted fans and critics for its brushwork, satirical adult-oriented humor, experimental dialogue balloons, and adventurous page and panel designs. Source: Wikipedia (en)