Author

Kevin Roberts cover

photo credits: Wikimedia Commons

Kevin Roberts

British businessman

1949   -  

country of citizenship: United Kingdom
language of expression: English
educated at: Lancaster Royal Grammar School
occupation: entrepreneur

Kevin John Roberts (born 1949) is a British businessman. He was the chief executive officer (CEO) of the advertising agency Saatchi & Saatchi from 1997 to 2014. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts. Roberts became executive chairman of Saatchi & Saatchi in 2015, then non-executive chairman in 2016. He resigned in August 2016 and is now chairman of Beattie, the creative communications group.
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works

2

Lovemark

book by Kevin Roberts

author: Kevin Roberts

2004

Lovemarks

author: Kevin Roberts

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