Mills & Boon is a romance imprint of British publisher Harlequin UK Ltd. It was founded in 1908 by Gerald Rusgrove Mills and Charles Boon as a general publisher. The company moved towards escapist fiction for women in the 1930s. In 1971, the publisher was bought by the Canadian company Harlequin Enterprises, its North American distributor based in Toronto, with whom it had a long informal partnership. The two companies offer a number of imprints that between them account for almost three-quarters of the romance paperbacks published in Britain. Its print books are presently out-numbered and out-sold by the company's e-books, which allowed the publisher to double its output. Modern Mills & Boon novels, over 100 of which are released each month, cover a wide range of possible romantic subgenres, varying in explicitness, setting and style, although retaining a comforting familiarity that meets reader expectations. Source: Wikipedia (en)