Susan Fiona Dorinthea Michie (born 19 June 1955) is a British academic, clinical psychologist, and professor of health psychology, director of The Centre for Behaviour Change and head of The Health Psychology Research Group, all at University College London. She is also an advisor to the British Government via the SAGE advisory group on matters concerning behavioural compliance with government regulations during the COVID-19 pandemic. In 2022, she was appointed Chair of the World Health Organisation’s (WHO) Technical Advisory Group on Behavioural Insights and Sciences for Health. Source: Wikipedia (en)