Thapi Dharma Rao Naidu (1887–1973) was a Telugu writer, journalist, rationalist, and social reformer. He is considered as a pioneer of colloquial language in Telugu journalism and a doyen of Telugu prose writers. He was awarded the Sahitya Akademi Award by India's National Academy of Letters in 1971. He authored many books which were the eye openers in the field of social sciences in India, in particular South India. His literary works like Vidhi Vilasam have found a place in the annals of Indian literature. He also wrote dialogues and lyrics for films like Mala Pilla (1938), Raithu Bidda (1939), Drohi (1948), Rojulu Marayi (1955). Source: Wikipedia (en)