Why Johnny Can't Read—And What You Can Do About It is a 1955 book-length exposé on American reading education by Rudolf Flesch. It was an immediate bestseller for 37 weeks and became an educational cause célèbre. In this book, the author concluded that the whole-word (look-say) method was ineffective because it lacked phonics training. In addition, Flesch was critical of the simple stories and limited text and vocabulary in the Dick and Jane style readers that taught students to read through word memorization. Flesch also believed that the look-say method did not properly prepare students to read more complex materials in the upper grade levels. Source: Wikipedia (en)