Who's Your City?
Who's Your City?: How the Creative Economy Is Making Where You Live the Most Important Decision of Your Life is a non-fiction book written by Richard Florida. The book advances Florida's previous work on the locational choices of people and businesses. He adds a dimension of environmental psychology by assigning psychological profiles to urban regions according to the dominant personality traits of the people who live there. For example, the New York metropolitan area and the ChiPitts area have the highest concentration in the United States of people whose dominant personality trait is neuroticism. The book ends with a ten step guide to choosing a location best suited to the reader's personality and life situation.
Since the 2002 publication of The Rise of the Creative Class, Florida has enjoyed academic and commercial success in his study and promotion of the concept of a creative class, or a cohort of highly innovative, highly creative individuals who are sought after by businesses. Who's Your City?, Florida's fourth book on the subject, combines scholarly research with a lighthearted self-help tone.Some critics questioned the assumption that the target audience, those easily able to move, would consult the book for advice on moving, but also found the book provides a valuable insight into the impacts of locational choices on the urbanized world.
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