Work

Blue Ocean Strategy cover

 cover

 cover

Blue Ocean Strategy

wd:Q885567

Blue Ocean Strategy is a marketing theory and the title of a book published in 2004 that was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. Expanded editions of Blue Ocean Strategy were published in 2015 and 2017, respectively.
Read more or edit on Wikipedia

original title: Blue Ocean Strategy
date of publication: 2005
genre: management
www.blueoceanstrategy.com

editions

add
add an edition without an ISBN

Welcome to Inventaire

the library of your friends and communities
learn more
Feedback
you are offline