The Amnesty International Media Awards are a unique set of awards which pay tribute to the best human rights journalism in the UK. Kate Allen, Amnesty International UK's director, said that the awards recognise the "pivotal role of the UK media industry in informing and shaping public opinion" and pays tribute to their "often dangerous work". The awards acknowledge the creativity, skills and sheer determination that it takes to get the news out in an educational and engaging way. In particular, these awards highlight the unique relationship that exists between Amnesty International and the media. Sir Trevor McDonald explained the inextricably linked nature of this relationship: "Amnesty persists where journalism leaves off. We visit these scenes and then move on. Amnesty has the virtue of sticking with the story and making sure the truth comes out."[3] Source: Wikipedia (en)