MLB Advanced Media (MLBAM) is a limited partnership of the club owners of Major League Baseball (MLB) based in New York City and is the Internet and interactive branch of the league.
Robert Bowman, former president and CEO of MLBAM, indicated in May 2012 that MLBAM generates around $620 million a year in revenue. Forbes went as far as calling the company "the Biggest Media Company You've Never Heard Of".The company operates the official web site for the league and the thirty Major League Baseball club web sites via MLB.com, which draws four million hits per day. The site offers news, standings, statistics, and schedules, and subscribers have access to live audio and video broadcasts of most games. The company also employs reporters, with one assigned to each team for the season and others serving more general beats. MLB Advanced Media also owns and operates BaseballChannel.tv and MLB Radio.
MLBAM also runs and/or owns the official web sites of Minor League Baseball, YES Network (the television broadcaster of the New York Yankees), SportsNet New York (the television broadcaster of the New York Mets). It has also provided the backend infrastructure for WWE Network, WatchESPN, ESPN3, HBO Now, and PGA Tour Live.MLBAM as of January 2018 also is involved with video game development, production and publication, they currently own the IP of the R.B.I. Baseball franchise and had produced and published R.B.I. Baseball 14, 15, 16 and 17 and developed, produced and published R.B.I. Baseball 18, as a result, the MLB is the only major sports league that is producing its own video game.
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