US Games

U.S. Games Corporation was a video game company founded by Donald Yu, which originally produced handheld electronic sports games. It pivoted to focus exclusively on video game software in 1981, and was acquired by cereal company Quaker Oats in 1982 to develop games for the Atari 2600. U.S. Games released their first game, Space Jockey for the Atari 2600, in January 1982, followed by 13 more cartridges in 1982 and 1983. Space Jockey and other early titles used the Vidtec brand name.Although sometimes cited as an example of non-technology companies attempting to produce video games, Quaker purchased U.S. Games to work with its Fisher-Price toy brand and compete with rival cereal company General Mills which also produced video games. Unlike U.S. Games, General Mills's Parker Brothers division was experienced in producing family and licensed games. U.S. Games closed their doors during the video game crash of 1983. "None of our games became a hit," said spokesman Ronald Bottrell. "Instead of pouring in a lot more capital, we decided to drop it."
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