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  • books 494

Thinking in Systems

Donella H. Meadows, Diana Wright

Videocracy: How YouTube Is Changing the World with Double Rainbows, Singing Foxes, and Other Curious Trends

Kevin Allocca

The Silk Roads: A New History of the World

Peter Frankopan

Design driven innovation

Roberto Verganti

Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell

Mara Einstein

Purple Cow: Transform Your Business by Being Remarkable

Seth Godin

Priceless: The Myth of Fair Value (and How to Take Advantage of It)

William Poundstone

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Jay Conrad Levinson

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Michael Treacy

Ogilvy on Advertising

David Ogilvy

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

Joe Pulizzi


Robert B. Cialdini

Youtility: Why Smart Marketing Is about Help Not Hype

Jay Baer

Contagious: Why Things Catch On

Jonah Berger

Permission Marketing

Seth Godin

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

Marcus Sheridan
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