The Blue Economy cover

The Blue Economy


The Blue Economy: 10 years – 100 innovations – 100 million jobs is a book by Gunter Pauli. The book expresses the ultimate aim that a "Blue Economy business model" will shift society from scarcity to abundance "with what is locally available", by tackling issues that cause environmental and related problems in new ways.
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original title: The Blue Economy
date of publication: 2010
genre: non-fiction
main subject: green economy, environmentalism, sustainable development, blue economy

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